Thinking out loud about this:
As a “make good” to their customers, Nokia, for a limited time, will credit customers with a $100 on their next AT&T bill. The phone retails for $99 and with this offer, it’s basically free. However, if you buy from Amazon Wireless, you actually make $50 back as it goes for $49 at Amazon with new or an upgraded contract. From: Nokia Lumia 900 For Free And Get $50 Back. | Nebulae News
No wonder the Lumia 900 is "selling" like hotcakes. Free, or better yet making money, is not very hard to sell.
But, here is a thought: the more of them they move at this "price," the worse will Nokia's bottom line look, given:
Nokia Lumia 900 Costs $209 to Manufacture - Teardown Analysis - X-bit labs
So, and interesting question: how many million Lumia 900s are they moving, with the above loss per unit? |