I don't have trouble finding what I need searching on google but the process can be problematic unless you are very specific in what you are looking for. Don't bother searching for one word or two closely related words. You need strategy to weed out the....weeds. It also helps to use the advanced feature of time limited searches, for example in some cases only searching the last week or last month is helpful.
With what? BING, et al, can imitate anything on the text front. Why not go graphic? To implement this Adwords idea GOOG would have to divide the front page into search for products from search for info. That might be difficult unless it could be done automatically.
Another possibility would be to use cash to create a new company that provides the graphic and text ad presentation while reserving the usual search operations for existing facilities. I think most people would be willing to accept an intermediate screen that allows the user to discern for product search from info search. One could factor back into the other too.
McQuarrie analyst thinks GOOG had a pretty good Q. Thinks decline in CPC isn't very important.
It's a disaster! Declining CPC? It underwrites what 've been saying. If an economy gets weaker in spite of government stats casting a pretty picture, guys are going to reduce their CPC. If I think my biz will be so-so, I'm going to reduce CPC because the resulting reduction in ranking reduces marginal costs more than it loses marginal revenues.
Do any of you understand what 'm saying? Do any of you know how Adwords(90% of GOOG revs) works?
With what? BING I think that would be a mistake. Zucky is smarter than that I hope. To implement this Adwords idea GOOG would have to divide the front page into search for products from search for info.
I like that idea a lot! For instance if I Google "TVs" I get the big manufactures, I get the big box stores and I get a host of Junk News either directly about TVs or indirectly. As a consumer I am lost. It's a mess! What would the yellow pages have looked like if when you looked up TV's you there were 100's of articles about Transvestites mixed in-between the ads.
Why not go graphic?
This might cause limitation issues on many levels. You would have to develop a very slick easy to navigate layout. I do think there would be something very attractive to advertisers about going graphic.
I think most people would be willing to accept an intermediate screen that allows the user to discern for product search from info search.
This would be a way to make a major overhaul while keeping in place what people are comfortable with. Again the way it was designed would play a big part in the adaptation of such a model.
Facebook has a better chance of adopting such ideas. GOOG is stuck in GOOGland.