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To: Quincy who wrote (89590)2/14/2010 9:25:19 PM
From: slacker711
3 Recommendations   of 122275
 
Content providers are not stupid enough to allow MediaFLO to rebroadcast their signal for free, freeing subscribers to abandon their higher-cost cable TV subscriptions.

Two points.

1) There are any number of outlets for ad-supported content. Hulu and the networks own websites have any number of programs that are supported through ads. My perception is that MediaFLO viewers would be particularly valuable since the chances that there attention is actually focused on the screen during commercials is much higher than online.

2) I wouldnt be surprised if the content providers are balking at providing content under an ad supported regime, however that doesnt mean that Qualcomm should be echoing the same line. They should be pushing for more aggressive pricing and different business models to get FLO off the ground. If Apple hadnt pushed for single track pricing at 99 cents, the music industry would be trying to sell whole albums online for $17....and wondering why they cant make a dent in music piracy.

Q has never pushed hard on price and that has been a disastrous mistake. While Maurice's favorite whipping boy is Globalstar, I often wonder what BREW might have become with a more aggressive pricing scheme. Docomo turned iMode into an enormous success by keeping the apps cheap....something Apple has duplicated. In comparison, the pricing for BREW apps was often extortionate (for example, $3.99 for a monthly game rental).

Slacker

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To: Maurice Winn who wrote (89586)2/14/2010 9:29:50 PM
From: dylan murphy
   of 122275
 
I'm for whatever revenue model works. I suspect it will turn out to be a combination of subscription and ad revenue. I doubt either could support it on a stand along basis. FWIW I don't like the idea of having another monthly fee. I would like having the option of your idea of PPV on a minute by minute charge if its cheap enough.

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From: iggyl2/14/2010 9:56:47 PM
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“It has been a platform for us to build on our own sales,” she said. Besides attracting new and retaining old customers, the iPhone allowed Orange to develop the Orange TV Player, a programming application for viewing 60 TV channels on the iPhone

Apple and Orange developed the application together, Ms. Gordon said.

nytimes.com

if they can offer 60 channels in France how is Flo going to succeed. Seems like Qualcomm has a bunch of dilettantes wasting investors money with Flo.

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From: robcomptec2/14/2010 11:10:19 PM
   of 122275
 
Samsung to use their own LTE chipset in their netbooks...

"company's own, in-house designed Kalmia LTE modem chipset."

engadget.com

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From: slacker7112/14/2010 11:17:26 PM
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Sony Ericsson announces the x10 mini and the x10 mini-pro....both of which have a 600MHz MSM7227 inside.

engadget.com

Slacker

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To: slacker711 who wrote (89591)2/15/2010 12:59:00 AM
From: Quincy
   of 122275
 
"Hulu and the networks own websites have any number of programs that are supported through ads."

Uh, they don't have to buy spectrum, deploy UHF transmission facilities across the US, and pay those electric bills.

gizmodo.com

Slacker, HULU exists to pre-empt what content providers such as Universal Media (NBC) consider rampant piracy via file sharing networks (bit-torrents) and YouTube.

newteevee.com

Cable providers are the biggest violators for ceaseless insertion of low-quality locally-created private advertisement.

Still can't get free cable.

I want the same high-quality stuff I get on cable, Scripps Network stuff.

In 2010 in a down economy, no transmission service (cable, sat, FIOS/UVerse, or FLO) will ever be able to insert enough commercials to cover their costs without driving customers away or driving away advertisers by allowing time-shift DVR features.

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To: iggyl who wrote (89593)2/15/2010 1:06:31 AM
From: Quincy
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Uh, you have noticed that the US provider WITH the iPhone is spending huge ad money defending their network performance against a provider who doesn't accommodate this kind of streaming TV?

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From: hedgefund2/15/2010 7:02:52 AM
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Media Flo releases at WMC:

finance.yahoo.com

.Qualcomm Announces FLO-EV Next Generation Mobile Broadcast Technology
- New Air Interface to Enable a Rich Suite of Mobile Content and Services While Lowering Operator Costs -


Buzz up! 0 Print..Companies:Qualcomm Inc..Related Quotes
Symbol Price Change
QCOM 38.84 +0.83


{"s" : "qcom","k" : "c10,l10,p20,t10","o" : "","j" : ""} Press Release Source: Qualcomm Incorporated On Monday February 15, 2010, 3:00 am EST
BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq:QCOM - News), a leading developer and innovator of advanced wireless technologies, products and services, today announced FLO-EV, the next evolution of the FLO™ air interface for new deployments of mobile TV and other advanced broadcast mobile media services. Intended primarily for international markets, FLO-EV builds on the success of FLO technology to enable a rich suite of mobile content and services with greater channel capacity and significant performance improvements. FLO-EV is designed to help wireless operators lower the deployment costs for delivering multimedia content to mobile devices.

Analysts have predicted the global market for mobile media services will surpass $90 billion by 2018. Adoption of mobile media is being driven through a combination of increasing consumer awareness and industry investment. Wireless operators, broadcasters and content providers are all seeking to implement the best technologies to drive new mobile media business models. FLO-EV can help them by substantially lowering the cost of rolling out mobile media services while preserving features critical to the user experience, such as high-quality video, reduced power consumption, rapid channel changing times and increased channel capacity.

"As a technology enabler and leader in the mobile media space, Qualcomm is continually looking to improve the capabilities of FLO technology to deliver more advanced broadcast services to our worldwide customers," said Neville Meijers, senior vice president and general manager of MediaFLO Technologies. "FLO-EV is the result of our continued innovation and dedication to providing the most compelling and technically advanced offering to both wireless operators and mobile media consumers. By pushing the envelope with our design and development efforts, we are confident of staying at the forefront of the rapidly expanding and dynamic mobile media industry."

FLO-EV features a variety of technical enhancements to the original FLO Rev. A air interface (TIA-1099), including a 3-5 dB improvement in performance with the same spectral efficiency. This link margin can translate into a 30-50 percent reduction in capital and operating costs to deploy a FLO-EV network. Moreover, the costs savings can be realized without negatively affecting channel change times or increasing power consumption on the mobile device, thereby preserving a high-quality user experience. FLO-EV is well suited for new mobile TV network launches and as an upgrade to existing FLO Rev. A networks. FLO-EV can increase the channel capacity of a FLO Rev. A network by 50 percent or more using the existing transmit sites with no increase in radiated power.

The MediaFLO™ services platform enables the broadcast delivery of high-quality mobile entertainment and information to the mass market. In addition to live mobile TV, the MediaFLO platform supports enhanced mobile broadcast services such as streaming video and audio, clipcasting media, datacasting, interactive applications and targeted advertising – providing a compelling mobile media experience while enabling profitable business models. Invented for mobility and complementary to 3G and Wi-Fi services, the MediaFLO platform is designed to increase capacity and coverage and reduce costs for multimedia content delivery to unlimited mobile devices simultaneously. The MediaFLO platform is based on the FLO™ air interface, an open standard recognized by ETSI, ITU-R and TIA. Additional information is available at www.mediaflo.com.

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From: hedgefund2/15/2010 7:08:51 AM
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Media Flo at WMC, II (smartbook applications for Media Flo)

finance.yahoo.com

Qualcomm Unveils New Smartbook Applications Harnessing the Power of the Web to Enrich and Personalize the Live TV Viewing Experience
- Consumers Can Witness Dynamic Multimedia Entertainment Delivered Direct to Smartbook Devices for the First Time at Mobile World Congress 2010 -



BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq:QCOM - News), a leading developer and innovator of advanced wireless technologies, products and services, today announced it will offer previews of forthcoming FLO™-enabled smartbook applications at GSMA Mobile World Congress. The applications unite live TV viewing with real-time Web content, social networking capabilities and personalized digital media stored on the device that can be accessed at anytime.

Running on Snapdragon™-enabled smartbook devices, the applications are designed to deliver powerful new consumer entertainment experiences. The technology seamlessly combines live mobile TV programming with personalized, real-time streaming data and access to popular social networking sites like Twitter, along with additional content, such as video clips and e-magazines. The new smartbook applications illustrate Qualcomm's vision for the future of broadcast mobile media and allow consumers to receive rich, relevant content while watching their favorite programs and simultaneously connecting with other people that share similar interests. For instance, sports fans watching a live match can receive real-time data streams about athletes and team stats while also engaging with fans around the world watching the same event.

"We are enhancing the smartbook experience, making it easy for consumers to watch TV and 'tweet' with friends and other viewers, all while accessing a full range of relevant content," said Bill Stone, president of FLO TV Incorporated, a wholly owned subsidiary of Qualcomm. "The idea of watching television on your laptop is not new, nor is the idea of receiving personalized information about things that matter to you. However, marrying our FLO-enabled broadcast services with the content consumers love and the social networking platforms they frequent is new, and it illustrates how mobile media and the Web can come alive together for the ultimate in a personalized experience."

Among the applications that are being broadcast over FLO technology are:


•Live Twitter Feed, allowing consumers to watch a live TV channel while monitoring a contextual Twitter feed
•Local Buzz, a real-time aggregated Web feed personalized by location, which shows news, weather, traffic and other topics of local relevance
•Live breaking news dynamically refreshed throughout the day
•Sportscast, offering live sporting events while gaining access to player and team statistics and relevant sports video clips delivered over broadcast
•Video-on-Demand Carousel, featuring an array of video clips delivered and stored on smartbook devices that can be selected and viewed anytime
•Library, an extensive catalog of e-magazines cached and ready to view where and when the consumer wants




"Snapdragon-based devices with their long battery life and advanced 3G connectivity are changing the way consumers access mobile content and entertainment," said Luis Pineda, senior vice president of product management for Qualcomm CDMA Technologies. "Combining the strengths of FLO mobile broadcast technology with our chip platform makes for a powerful and addictive connected entertainment experience for consumers and helps us to clearly differentiate and rise above competitive mobile entertainment solutions."

Another first-time demonstration will feature a Windows®-based portable computer with the Zinio™ Reader application. The interactive digital magazine demonstration will showcase how FLO technology can be employed for the broadcast delivery of data-intensive multimedia files. Digital magazines are delivered over a dedicated FLO network and stored on the mobile device for a convenient, optimized reading experience. As a dedicated mobile broadcast technology, FLO technology is ideally suited to offload data traffic from 3G networks or to deliver other types of data to large audiences, thereby freeing 3G networks to support more voice traffic and other high-revenue services.

For demonstration purposes, the live FLO broadcasts are received on the smartbook and Windows devices via FLO-enabled USB receivers. The demonstrations will be shown at the mobile industry's premier tradeshow, GSMA Mobile World Congress, from 15-18 February 2010 (Qualcomm booth - Hall 8, stand B53).

"Live mobile television" means the FLO service transmits channels in real time; no downloading, sideloading or buffering.

The MediaFLO™ services platform enables the broadcast delivery of high-quality mobile entertainment and information to the mass market. In addition to live mobile TV, the MediaFLO platform supports enhanced mobile broadcast services such as streaming video and audio, clipcasting media, datacasting, interactive applications and targeted advertising – providing a compelling mobile media experience while enabling profitable business models. Invented for mobility and complementary to 3G and Wi-Fi services, the MediaFLO platform is designed to increase capacity and coverage and reduce costs for multimedia content delivery to unlimited mobile devices simultaneously. The MediaFLO platform is based on the FLO™ air interface, an open standard recognized by ETSI, ITU-R and TIA. Additional information is available at www.mediaflo.com.

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From: hedgefund2/15/2010 7:14:04 AM
   of 122275
 
QCOM and AUDI at WMC

finance.yahoo.com


Qualcomm and Audi to Make the Connected Car a Reality in 2010
- 2010 Audi A8 Models Featuring 3G Connectivity Enabled by Qualcomm to Hit the Market This Year, Demonstrated at 2010 Mobile World Congress -


BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq:QCOM - News), a leading developer and innovator of advanced wireless technologies, products and services, and AUDI AG today announced that Audi's Mobile Media Interface (MMI) Plus in-car navigation system, featuring integrated UMTS connectivity from Qualcomm, will be available on select Audi A8 vehicles this year. The solution brings 3G high-speed data connectivity to the automobile and enables previously unseen navigation capabilities. The MMI's embedded 3G connectivity also allows the car to perform as a mobile "hot spot," allowing passengers to connect their Wi-Fi devices to the Internet from the vehicle.

Demonstrated in an Audi A5 Cabriolet, the connected MMI Plus system and several other connected car technologies will be displayed at the GSMA booth in the EMBEDDED MOBILE ZONE, 7EMZ, APP PLANET in HALL 7 at the GSMA Mobile World Congress in Barcelona this week.

"Audi strives to deliver a cutting-edge automotive experience, and increasingly that has meant not only the best-in-class automotive technology, but also complementary capabilities that bring greater value to our customers," said Peter Kohlschmidt, director of development in Wireless, Acoustic and Connectivity for Audi. "We are pleased to be working with Qualcomm, the world's largest provider of wireless chipset solutions, to bring a new type of connected experience to Audi A8 models this year."

"We are pleased to be working with Audi, a globally recognized leader in luxury automobiles, to show consumers just how compelling the mixture of navigation and 3G connectivity technologies can be," said Luis Pineda, senior vice president of product management and marketing at Qualcomm CDMA Technologies. "By integrating Qualcomm UMTS modem technology with their MMI Plus navigation system, Audi will give its customers a navigation experience unlike any other, backed by real-time data and imagery."

The newest generations of Audi A8 vehicles with the MMI Plus navigation system will have high-speed data connectivity and simultaneous voice and data connections enabled by Qualcomm's technology. Audi has made the most of this connectivity by integrating Google Earth to provide high-resolution, 3D satellite and aerial imagery to the navigation system. When these images are combined with a detailed street atlas and other online or offline content in real-time, the MMI Plus navigation system can provide route planning, points-of-interest and real-time traffic updates on a single, seamlessly integrated platform.

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