MediaFLO is QVGA?
Anyone who thinks MediaFLO is going to compete with cable or sat in the home is just nuts. The only hope for MediaFLO is for it to attracted numerous specialized audiences, for example a NASCAR crowd, an NBA crowd, a golf crowd, a cnbc crowd, a socer crowd, a baseball crowd, an MTV crowd. It is a pity that the product can't be tailored to be an event broadcaster for the likes of the Indy 500 and the Masters. The few who will buy it for mobile seinfeld will quickly drift over to a mobile version of youtube once that becomes more economical via soem form of Google lab endeavour.
MediaFLO was suppose to be a way to sell more chipsets. On that front it is just another disaster ... much like Vesper, Pegasso, Wingcast and the numerous other visions that never saw the light of day. For this one, I'd be very surprised if I'm wrong.
A sat dish is never going to work in a moving car. It needs to be pointed at the sat. MediaFLO is also kind of restricted on that front as it is only available in urban centres. Most DVD viewing while driving is done on long trips, not jaunts across town.
Lombardi with her continual banter about focus groups is just trying to justify her failings. In touting MediaFLO for the car, Qualcomm is only let it be known that what they bthought was going to sell, isn't and they are now trying to mold it into another form before it starts writing off the $1b in infrastructure costs. That w/o will be irrelevant because they aren't even going to come close to recovering operating costs. This one's been a flop on all fronts. |
