Yet in China, the iPhone seems to be the most desired handset, over competition from China's own companies as well as the likes of Samsung.
Apple's market share is rapidly falling in China. They have fallen to fifth place and Android phones now account for 70% of smartphones sold there.
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Apple's iPhone loses China market share
By Lee Chyen Yee and Huang Yuntao
HONG KONG/BEIJING | Fri Feb 17, 2012 2:23pm EST
HONG KONG/BEIJING (Reuters) - Apple Inc's share of China's booming smartphone market slipped for a second straight quarter in October-December, as it lost ground to cheaper local brands and as some shoppers held off until after the iPhone 4S launch last month.
China, the world's largest mobile phone market, has not been easy for Apple, which is grappling with a lawsuit from a local firm over the iPad name and issues at its suppliers' factories over wages and working conditions.
With the number of mobile subscribers set to top 1 billion in China this year, there is cut-throat competition among South Korea's Samsung Electronics Co Ltd, Nokia, Apple and local firms HUAWEI Technologies Co Ltd and ZTE Corp.
While Apple regained its top spot as the world's largest smartphone vendor in the fourth quarter and for last year as a whole, it slipped to 5th place in China, overtaken by ZTE. Apple's China smartphone market share slid to 7.5 percent from 10.4 percent in July-September.
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