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From: Ron8/16/2016 10:29:53 AM
   of 9778
 
CREE reports earnings today after the close:
finance.yahoo.com

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To: Ron who wrote (9763)8/16/2016 7:00:30 PM
From: Sam
   of 9778
 
Cree slips 5.4% as profits miss, guidance disappoints
Aug 16 2016, 16:42 ET | By: Jason Aycock, SA News Editor

Cree ( CREE -2%) is off 5.4% after hours after a fiscal Q4 miss on profits and out-quarter guidance that fell short of consensus in a quarter where it began its transition to a more focused LED company.

In fiscal 2016, “We successfully restructured the LED business, improved commercial lighting fundamentals, refocused our consumer business on premium LED bulbs, and unlocked significant value with the agreement to sell Wolfspeed," says CEO Chuck Swoboda.

The company swung to a profit of $19M on a non-GAAP basis, vs. a year-ago loss of $21M. Gross margin rose to 30.8% from a year-ago 20.9%.

It's guiding to fiscal Q1 revenue (both continued and discontinued operations) of $356M-$378M, below consensus for $387.2M, and non-GAAP EPS of $0.10-$0.16, well light of an expected $0.21.

Cash and investments fell to $605M.

Conference call to come at 5 p.m. ET.

Press release


seekingalpha.com

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From: Sam9/7/2016 2:42:48 PM
   of 9778
 
China to end use of incandescent bulbs
Sep 7 2016, 11:08 ET | By: Yoel Minkoff, SA News Editor

The China government will prohibit imports and sale of 15W to below 60W incandescent light bulb from October 1, 2016, leading to a complete end to use of such lighting products, DigiTimes reports.

The prohibition is expected to boost demand for LED light bulbs, sources noted. In particular, LED filament light bulbs will replace 15-30W incandescent bulbs.

Related tickers: ( CREE +2.8%), ( PHG), ( RBCN +3.3%), ( LEDS -1.4%), ( VECO+0.3%), ( AIXG +0.7%)

seekingalpha.com

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From: Sam9/13/2016 9:17:05 AM
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Cree Offers New Line of Better LED Bulbs
Tue September 13, 2016 9:00 AM|Business Wire | About: CREE

Resets Expectations for What LED Bulbs Should Be

DURHAM, N.C.--(BUSINESS WIRE)-- Cree, Inc. ( CREE) announces a completely new portfolio of next generation LED bulbs aimed at delivering better light experiences for consumers. The new bulb portfolio consists of 25 new products, offering better light quality, better dimming, better lifetime, better warranty and better pricing to deliver on the true promise of LED technology to make lighting better than it was before.

“Cree is committed to innovation and unlocking the true potential of LED technology,” said Betty Noonan, Cree chief marketing officer and general manager, consumer lighting. “Many new LED products fail to live up to the promise of LED technology; shouldn’t you choose a better bulb when it will live in your house for decades? Cree believes it’s now more important than ever to give consumers a better choice.”

“The Home Depot continues to offer the latest innovations in LED lighting, as can be seen with this new portfolio of Cree® LED bulbs. Our customers are looking for a high quality LED lighting experience that combines the latest technology with the benefits of energy savings and durability LEDs are known for,” said Joey Corona, Merchant, The Home Depot.

Notable features in the new bulbs include superior lifetimes, with most projected to last 22+ years and some up to 32 years. Color rendition is improved, with smoother, quieter dimming to levels as low as 1 percent. Cree’s market-leading “Candlelight Dimming,” available in the new candelabra bulb, mimic’s a true candle flame with a warmer 1800K color when dimmed.

The new Cree bulbs meet or surpass the requirements for ENERGY STAR®product certification and are covered by a 10 year 100 percent satisfaction guarantee – one of the strongest warranties in the industry. The new bulb portfolio includes new A-lamps, BR lamps, PAR lamps and Candelabra lamps, as well as a new series of recessed downlight retrofit products.

The new Cree LED bulbs are available this month, online and in-store, at The Home Depot®. Please visit cts.businesswire.com to learn more.

About Cree, Inc.:

Cree is a market-leading innovator of lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. Cree believes in better light experiences and is delivering new innovative LED technology that transforms the way people experience light through high-quality interior and exterior LED lighting solutions.

Cree’s product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree’s products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and inverters.

For additional product and Company information, please refer to www.cree.com.

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From: Ron9/25/2016 5:03:21 PM
   of 9778
 
Not sure if this will impact CREE or not, but interesting story:

Some cities are taking another look at LED lighting after AMA warning
washingtonpost.com

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From: Ron10/19/2016 11:54:22 AM
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Cree drops again on earnings:
bizjournals.com

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From: Ixthus10/21/2016 5:44:11 PM
   of 9778
 
Yesterday Director John Replogle purchased 5,000 shares, and today CEO Charles Swoboda bought 10,000 shares. They are trying to tell you something. Go to your local Home Depot or Lowes and check out the light bulbs. You will see new displays and new packaging for Cree's LED bulbs. But more importantly Cree's LED bulbs are now the same price as incandescent, dimmable, available in soft white, and last 20 years. Once the consumer catches a whiff of this they will sell out. I believe this quarter will be the turning point for CREE.

sec.gov


sec.gov

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To: Ixthus who wrote (9769)10/22/2016 1:05:54 PM
From: robert b furman
1 Recommendation   of 9778
 
Hi lx,

I copletely agree.

Just bought 3 75 watt led replacement bulds for my out door porch lights 4.95 eack.

Replaced them and they are wonderfully bright last longer and you can leave them on all day and do not use as much electricity.

They are now priced to be money saving replacements.


Bob

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To: Ixthus who wrote (9769)11/1/2016 12:48:19 PM
From: Ixthus
   of 9778
 
The initial insider buying was followed up with two more purchases by another Director as well as te CFO-

sec.gov

sec.gov

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From: Ron11/2/2016 9:55:26 PM
   of 9778
 
Interesting piece involving one of Cree's key products:
The L.E.D. Quandary: Why There’s No Such Thing as “Built to Last”
newyorker.com

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