|Worldwide PC shipments increased 21% in 2Q10, says Gartner|
Press release, July 16; Joseph Tsai, DIGITIMES [Friday 16 July 2010]
[EDIT: Market share charts are in the original.]
Worldwide PC shipments reached 82.9 million units in the second quarter of 2010, a 20.7% increase from the second quarter of 2009, according to preliminary results by Gartner. The second-quarter results were slightly above Gartner's earlier market outlook. Gartner had expected second-quarter PC shipments to grow 19.3%.
"The preliminary second quarter results indicate ongoing improvement of the PC market, and it marks the third consecutive quarter of double-digit growth on an on-year basis," said Mikako Kitagawa, principal analyst at Gartner. "End-user spending grew approximately 13% in the second quarter. ASPs continue to decline, but at a much slower rate compared with the last two years."
"Mini-notebook (netbook) shipment growth slowed significantly in the second quarter of 2010," Kitagawa said. "Mini-notebook shipment growth still exceeded growth rates of the overall mobile PC market, but mini-notebook growth slowed to the low 20% range compared with more than 70% in the last two quarters. This slowdown indicates that mini-notebooks are entering a mature growth stage."
Hewlett-Packard (HP) maintained its worldwide lead in PC shipments, but its growth rate was below the industry average as the company tried to protect margins in key regions. For example, HP did not participate in the aggressive pricing that was seen in Asia Pacific. HP also under-performed in Europe, the Middle East and Africa (EMEA) with weak professional mobile growth.
Acer continued to record strong shipment growth worldwide, fueled by solid PC sales in EMEA and Asia Pacific. Dell registered its second consecutive quarter of double-digit growth. Uptake in the professional PC market secured Dell's PC business, but the consumer market was still a challenge for the company.
Lenovo's PC shipments increased 47.2% in the second quarter of 2010, but there were some concerns over profitability as Lenovo was aggressive on pricing in key regions. Asustek Computer had the strongest growth rate among the top-five vendors worldwide in the second quarter, as its shipments increased 78.5%. Asustek was able to mix its product lineup from mini-notebooks and focused on selling more standard mobile PCs for better margins.
In the US, PC shipments surpassed 17.9 million units in the second quarter of 2010, a 16% increase from the same period last year. The professional PC market received a boost from the PC refresh cycle. The professional PC market growth was driven by healthy seasonal demand from the public sector despite the budget deficit issues. Small- and mid-size businesses (SMBs), as well as large enterprises, are expected to ramp up in the second half of 2010.
"The consumer PC market registered double-digit shipment growth, but consumer mobile shipment growth slowed. This was due in part to slower growth of mini-notebooks," Kitagawa said. "Surging popularity of Apple's iPad temporarily cannibalized mini-notebooks, as well as consumer notebook sales to some degree. It is not certain at this stage if the cannibalization will continue with the current price point of media tablets."
HP continued to be the industry leader in the US PC market in the second quarter of 2010. Dell maintained the number two position, supported by its sales into the professional PC market. Acer experienced flat growth due to slowing sales of mini-notebooks and low-end notebooks. Gartner's early study indicated that Apple recorded strong Mac shipments with no signs of iPad cannibalization. Gartner's PC group does not track media tablet sales in this PC shipment data, so iPad sales are not included in these results.
In the second quarter of 2010, PC shipments in EMEA totaled 24.1 million units, an increase of 21.6% from the second quarter last year.
"For the second consecutive quarter the EMEA PC market exhibited double-digit growth, signaling continued strength of the EMEA PC market despite uncertain economic conditions," said Ranjit Atwal, principal research analyst at Gartner.
The EMEA PC market continued to be bolstered by very strong mobile consumer demand across all regions. "We expected the share of mini-notebooks to decline but they sustained 20% of the total mobile PC market, indicating their permanent presence in the PC market in EMEA. The professional PC market has been more affected by both the economic conditions and pricing stabilization, and we expect demand to pick up in the second half of 2010," said Atwal.
Central Eastern Europe remained the fastest growing regions sequentially followed by Western Europe and the Middle East and Africa. The economic concerns of Portugal, Italy, Greece and Spain caused uncertainty in the EMEA PC market making the demand in the market more volatile.
Overall, vendor performances were very strong in the second quarter of 2010 and were not confined to the top-five vendors. The top-five vendors all exhibited double-digit growth this quarter, Dell performed in low single digits as its UK concentration and consumer performance weighed down its performance. The top performing vendors Asustek, Samsung and Sony used mini-notebooks as a vehicle for growth. In the second quarter of 2010, Acer regained the number one position from HP while Asustek moved to the number four position." Acer continued to outperform the market using a combination of good product mix and pricing strategies to secure retail shelf space," said Atwal.
"While the first half of 2010 has been very strong and driven by the consumer PC market, the second half will increasingly be dependent on the business market, and the economic uncertainties and public austerity measures may shift demand into the end of 2010 and even 2011," said Atwal.
In Asia Pacific, PC shipments surpassed 27.8 million units, up 25.4% from the second quarter of 2009. Markets in the region were off to a slow start in the quarter with news of economic uncertainties in Europe due to the credit crisis. However, the impact was limited, and market sentiment improved, releasing pent-up demand for PCs from late May onward.