Women.com Signs Up 2 Millionth Member|
1999 Growth Rate of Over 300 Percent
SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 20, 2000--Women.com Networks, Inc. (Nasdaq:WOMN) women.com, the premier online network for women, today announced that during 1999 membership ranks swelled by 340 percent. The company began the year with less than 500,000 members and signed up member 2,000,000 before January 1, 2000.
The company reported that a growth in membership fueled tremendous increase in subscriptions to its' 28 newsletters, representing each Women.com channel and associated magazine sites. In December 1999 alone, the company mailed 14 million electronic newsletters, 400 percent more than the two million mailed in January of that year.
''Membership growth occurs when a one-time visitor decides to form a long-term relationship with a Web site,'' said Anna Zornosa, senior vice president of marketing, Women.com. ''We are pleased that 1999 was a year when millions of women chose Women.com as a lasting part of their Web routine.''
In 1999, membership growth was strong throughout all Women.com properties. Redbook magazine online redbookmag.com, which only began signing up members in June, ended the year with nearly 100,000 registrants. Prevention magazine online prevention.com, launched on Women.com in 1998, had nearly 350,000 members by year-end.
The strong showing in membership has fueled two other important growth areas for the company. Repeat visits to the network have grown for each participating site, with some experiencing as much as 50 percent growth in repeats from November 1999, through the first half of January 2000. Page view growth is also up, with the first half of January indicating the month could be the largest in the company's history.
''Membership drives Women.com's efficient and consistent traffic growth, because a repeat visitor costs nothing to acquire,'' noted Zornosa. ''We will continue to focus on loyalty programs to attract more members, with benefits such as member discounts, unique tools and services, free email and sweepstakes.''
About Women.com Networks, Inc.
Women.com women.com is a leading Internet network dedicated to women, featuring award-winning original programming, personalized services, community and online shopping. A comprehensive network for women, Women.com is comprised of more than 100,000 pages of content organized into 19 topical channels, including News & Politics; Fashion & Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money; Pregnancy; and Home. Women.com also offers extensive membership services and benefits, including personalized content, personal home pages, e-mail, and access to community forums and clubs. In addition, the company enjoys strategic relationships with The Hearst Corporation and Rodale, enabling Women.com to offer an online newsstand featuring content from 12 of the world's leading women's magazines, including Cosmopolitan, Good Housekeeping, Prevention and Redbook.
This announcement may contain forward-looking statements about our revenues, earnings, margins, and other future plans and objectives. These statements are subject to risks and uncertainties that could cause our actual results to vary materially from the results and objectives discussed in the forward looking statements. Among the factors that could cause actual results to differ are: increased competition from other web sites offering similar content, unexpected problems with our computer infrastructure that affect the delivery of our content, effectiveness of our marketing and advertising programs, market acceptance of our content and services, and other factors that may influence future business and financial results, including those set forth in the Women.com Networks Form S-1 registration statement filed with the Securities and Exchange Commission on May 13, 1999, as amended to date and the company's report on Form 10-Q, for the period ended September 30, 1999 . All forward-looking statements are based on the information available to Women.com Networks on the date hereof, and Women.com Networks assumes no obligation to update such statements.
Women.com Networks, Inc.
Becca Perata-Rosati (PR), 650/378-4952 or 415/370-8916
Anna Yen (IR), 650/378-4921