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 Gold/Mining/Energy | Senco Sensor SSZ introducing new CO sensor in January


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To: rdww who wrote (43)3/10/1999 10:02:00 AM
From: crgreen
   of 69
 
Toronto Star reports that Senco's Model One passed controversial
carbon monoxide tests


VANCOUVER, March 10 /CNW/ - Senco Sensors Inc.
Trading Symbol: SSZ.V

The Toronto Star has reported that Senco's Model One has passed a series
of tests conducted by an independent consultant at Seneca College in Toronto.
Preliminary results of the controversial tests made national news last week
when CTV reported that more than half of the 26 models tested (81%) failed to
pass new standards set by the Canadian Standards Association.
In the Toronto Star article, Jim Mackie, an independent fuels safety
consultant who arranged the Seneca College tests and earlier tests for the
news program W5, comments on the results of the tests and recommends Senco's
Model One as one of the best available. He also urges homeowners to buy CO
detectors now, rather than waiting.
On Monday, CTV national news reported that following a two year study,
the Gas Research Institute in the United States has recommended the recall of
several brands of carbon monoxide detectors and that the US Product Safety
Commission may do its own testing of carbon monoxide detectors. Senco's Model
One was not one of the products tested by the Gas Research Institute.
In December, an investigative report on the effectiveness of popular
carbon monoxide detectors, aired nationally in Canada on the television
program W5. The report also ranked Senco's Model One its one of the best CO
detectors available.
W5 tested 12 of the most popular detectors on the market and found four
didn't go off when exposed to 100 parts per million of carbon monoxide (the
old standard) and five didn't go off at 70 parts per million (the new
standard).
In Brampton, Ontario, where there have been several carbon
monoxide-related deaths. Fire and Emergency Services officials tested 27 CO
detectors last fall. They ranked Senco's Model One as the best available. As
a result, Brampton Fire Services and Brampton Hydro are now marketing Senco's
Model One directly to the public.
''Senco's Model One has been a top performer in all of these tests,''
says Senco's President and CEO, Nasim Tyab. ''Where others have failed, we
have demonstrated time and time again, that our detector offers the
reliability and accuracy that both fire officials and the public want in a
life-safety product.''
The Model One detector features an electrochemical sensor developed in
Canada. It has a digital read-out with audible alarm and reliable detection
of CO levels down to 20 parts per million. This level of accuracy will
provide homeowners with an added measure of safety by alerting them to the
presence of CO before dangerous levels are reached.
According to the Canada Safety Council, some 200 people are killed each
year in Canada by CO poisoning, with approximately 1,500 others suffering
serious injuries. Senco Sensors Inc. is dedicated to becoming a major
manufacturer of quality residential carbon monoxide detectors.

THE VANCOUVER STOCK EXCHANGE ASSUMES NO RESPONSIBILITY FOR THE ACCURACY
OF THIS RELEASE AND NEITHER APPROVES NOR DISAPPROVES OF THE SAME.


-30-

For further information: INVESTOR CONTACTS: Nasim Tyab, President & CEO
or Brennen McLean, Manager, Investor Relations at 1-800-858-0158 or
(604) 687-6011; or MEDIA CONTACTS: Wendy a'Beckett or Gordon Keast, Chalice
Communications Inc. at (604) 538-0258; or website: www.sencosensors.com

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To: crgreen who wrote (44)3/12/1999 11:31:00 PM
From: Round Table
   of 69
 
Hello Everyone:

We have evaluated this company very closely and are looking for an entry point into the market.

This is easy. Senco is the best detector on the market, (many technical tests from many utilities, fire departments, and other third parties confirm this). They have passed all tests and Senco Sensors are now cleared for sale in Canada, the US and Europe.

It is only a matter of time that market share is gained and revenues increase, and thus the stock price.

This stock will be a winner!! Mark our words, currently ~$1.60

Just our opinion.

RTM




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To: jbal who wrote (1)5/4/1999 11:32:00 PM
From: shearson
   of 69
 
Senco recently did a great piece on video at ViaVid Broadcasting's new VBC News1 Channel (http://www.viavid.com). Check it out when you have a chance the site is pretty cool. ViaVid also provided online coverage of the Vancouver Technology Conference which Senco exhibited at and the footage can be seen on their CHTV channel at viavid.com also. It's definitely worth a view for anyone following Senco.

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To: shearson who wrote (46)5/6/1999 9:26:00 PM
From: Round Table
   of 69
 
NOVA SCOTIA POWER TO MARKET SENCO'S TOP-RATED
CARBON MONOXIDE DETECTOR
_____________________________________________________________________

SENCO SENSORS INC.
#501 - 889 WEST PENDER STREET
VANCOUVER, B.C.
CANADA V6C 3B2
TEL: (604) 687 6011 or 1-800-858-0158
Website: www.sencosensors.com
For Immediate Release
Trading Symbol: SSZ.V May 4, 1999

NOVA SCOTIA POWER TO MARKET SENCO'S TOP-RATED
CARBON MONOXIDE DETECTOR
________________________________________________________________________

VANCOUVER - Starting this month, Nova Scotia Power is offering its
residential customers the opportunity to purchase Senco Sensors'
proprietary Model One carbon monoxide (CO) detector directly from the
utility company.

Under this new program the Model One has been co-branded and is being
marketed by Nova Scotia Power through its line of Comfort Smart healthy
indoor air quality products.

With over 430,000 residential, commercial and industrial customers, Nova
Scotia Power Inc. is the principal supplier of electricity in Nova Scotia.
Assets of the business total $2.8 billion and its operations include
approximately 97 per cent of the generation, 99 per cent of the
transmission and 95 per cent of the distribution of electric power
throughout the province.

Some carbon monoxide detectors made news recently due to high failure rates
and recalls. In reaction to this, Nova Scotia Power began research to
find the best and safest CO detectors on the market.

"We want nothing less than the very best for our customers," says Shellie
Woolham, Market Manager for Nova Scotia Power. "Based on independent
testing to ensure reliability and accuracy, as well as its additional
safety features, we believe the detector made by Senco Sensors is of the
highest quality and will provide excellent value to our customers."

In a news release announcing this development, Nova Scotia Power notes that
the Lung Association of Nova Scotia supports Comfort Smart CO detectors as
part of the formula for healthy indoor air quality and quotes Lung
Association President, Bill VanGorder as saying, "We spend so much time in
our home that it is essential to make sure the air of the home is clean and
safe."

Senco's Model One carbon monoxide detector features a highly accurate and
proprietary electrochemical sensor developed and manufactured in Canada by
Senco. It exceeds the Underwriters Laboratories of Canada (ULC) standard
for alerting residents when CO levels of 70 parts per million (PPM) are
found. This top-rated detector has an accurate digital read-out of CO
levels down to 20 parts per million and an audible alarm for accurate and
reliable detection at 35 parts per million (PPM).

(?.MORE)


NOVA SCOTIA POWER / SENCO SENSORS PAGE 2 OF 2

According to leading toxicologists, CO levels from 35 to 70 PPM over eight
hours are considered unsafe. The Senco/Comfort Smart CO detector provides
an added measure of safety by alerting homeowners to the presence of CO
before potentially dangerous levels are reached.

In December, an investigative report on the effectiveness of popular carbon
monoxide detectors, aired nationally in Canada on the television program
W5. The report ranked Senco's Model One as one of the best CO detectors
available.

W5 tested 12 of the most popular detectors on the market and found four
didn't go off when exposed to 100 parts per million of carbon monoxide (
the old standard) and five didn't go off at 70 parts per million (the new
standard).

In Brampton, Ontario, where there have been several carbon monoxide-related
deaths, Fire and Emergency Services officials evaluated 27 CO detectors
last fall. They ranked Senco's Model One as the best available.

According to the Canada Safety Council, some 200 people are killed each
year in Canada by CO poisoning, with approximately 1,500 others suffering
serious injuries. Senco Sensors Inc. is dedicated to becoming a major
manufacturer of quality residential carbon monoxide detectors.
-30-

INVESTOR CONTACTS: Nasim Tyab, President & CEO or Brennen McLean,
Manager Investor Relations at 1-800-858-0158 or 604-687-6011.

MEDIA CONTACT: Gordon Keast at (604) 538-0258. Chalice Communications
Inc.

THE VANCOUVER STOCK EXCHANGE ASSUMES NO RESPONSIBILITY FOR THE ACCURACY OF
THIS RELEASE AND NEITHER APPROVES NOR DISAPPROVES OF THE SAME.


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To: Round Table who wrote (47)5/7/1999 4:48:00 PM
From: Brian Diggle
   of 69
 
Senco Sensors featured in the Emerging Equity Dossier.

Scott Fraser's, Natural Contrarian has it "In the Crosshairs", which means that he's investigating the company and may recommend it in a future issue.

I picked up a few shares this week.

Yours truly,

Brian Diggle.

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To: Brian Diggle who wrote (48)5/8/1999 7:47:00 PM
From: Round Table
   of 69
 
Hello:

So far the following newletter writers have coverage on Senco Sensors

Brian Fagan: Buy 1 year target $5.00 target
Chris Bunka: Buy
Lou Paquette: Buy
Scott Fraser: Buy 1 year $6.00 Target

Plus a 8 page institutional buy recommendation from IPO Capital has also been written by IPO Capital. (Canadian Broker/Dealer)

Phone Senco Sensors toll free to receive all the above at
1-800-858-0158 outside Vancouver
or 604-687-6011

More people should be watching this stock at its current price.

Its a story like Silent Witness, or just look at the chart on AIM Safety.

Cheers,

RTM

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To: Round Table who wrote (49)5/10/1999 8:16:00 PM
From: tango
   of 69
 
Has anyone bothered to look that this company has very little cash and is currently burning through about 200,000 a month! The other problem is they can't get into a lot of retailers(in the US) because they have such a small product line and no smoke detectors. I understand that there technology is NOT protected and another larger manufacturer can be pumping out the same thing in six months!
No doubt its a good product buy i'm not sure that its enough.

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To: tango who wrote (50)5/16/1999 6:49:00 PM
From: Round Table
   of 69
 
Hello Tango:

Lets address some of your concerns, they are very valid.

Burn rate is estimated at ~$200,000 month, this estimate is on the high side. The company had ~500,000 in the till and just raised another ~450,000, which the President, Nasim Tyab, put into the company via private placement. Sales currently account for ~100,000/month and are ramping up significantly on a week by week basis. The company is financially ok for approx. the next 4-8 months.
But I agree with you, an additional financing is needed, and
speaking with Senco Management, a future financing is indeed
planned. IPO Capital has an eight page buy report on Senco
and it is my bet that this Broker/Dealer will lead the future
financing on Senco.


As for your point of Senco being a one product company. Senco has
been working on a Model 2 detector which is a cheaper, more retail oriented product, that should be priced around the $35/$40 range
and will still maintain a good profit margin for Senco. Also a combo
smoke/CO detector is planned in the future.

As for Senco having problems entering the US market because it is a one product company.

The Answer: only time will tell. But Senco has had a huge amount of success with the Utility Market (ie. BC Gas, Nova Scotia Power, Consumers First, Brampton Hydro). Senco has also had success with Canadian retail accounts, such as TimBr Mart, The Bay, Home Depot. I feel it is only a matter of time before you see the Senco Product in US and European Utility and Retail outlets. For example, the Home Depot account in Canada encompasses approx. 27 stores, where as in the US there are over 1600 Home Depot stores. I see an easy transition into the sister stores in the US. It is only a matter of time.

An order from this type of chain (Home Depot) in the US could dramatically impact Senco's bottem line numbers. Senco's business plan estimates the worldwide sale of 350,000 detectors this year, of which 250,000 are to the US. I am confident that you will see US based sales materialize, the question is of what magnitude.

Your last point is that the Senco Technology is NOT protected. Senco Sensor's holds all the patents to its model one detector. Here is some background to the technologies that encompass the CO detector market.

Underwriters' Laboratory (UL) is the leading North American
product safety testing and standards setting organization maintaining
a policy standard for single and multi-station CO detectors. UL
listed residential CO detectors that are currently manufactured by
the major competitors in the industry utilize primarily Biomimetic or
Metal Oxide Semiconductor (MOS) technologies. Both of these
technologies have significant drawbacks. Electrochemical sensing
technology is being employed, but with less frequency. Those
detectors currently available, that utilize electrochemical sensors,
are facing obstacles that Senco will address.

Biomimetic detectors have been linked to frequent occurrences of
false or unexplained alarms, due to cumulative readings resulting
from the sensor's slow reset capability. Although this technology can
measure lower levels of CO, the sensor may require up to 48 hours
to reset and carries a warranty of only 2 years.

The primary disadvantages with MOS technology include cross
sensitivity and the loss of sensitivity over time. Cross sensitivity as been linked to false alarms. Another problem with MOS technology
is the sensors' inability to read below 100 PPM. The manufacturers
of MOS based detectors warn against this problem, recommending
consumers use more sensitive detection devices if protection is
required below 60 PPM. Groups that require such protection
include infants, pregnant women, seniors and persons with
respiratory ailments. The Occupational Safety and Health
Administration (OSHA) has warned against the dangers of
low-level exposure.


The electrochemical detectors that are on the market today have
been placed at a very high price point, because the detector
manufacturers are purchasing the sensors from outside sources. In
addition, these costly units contain sensors with a life span of only
two years, and require buyers to continue to purchase sensors
periodically.

CO detectors have proven to save lives, but there has been an
excessive and unnecessary demand on fire departments due to false
alarms. The technological limitations of CO detectors currently in
the marketplace have raised questions of reliability. There has been
recent press coverage about the limitations of the detectors currently
available. An article in the January 1998 edition of Popular Science
Magazine titled Carbon Monoxide Detectors: What You Need to
Know, effectively outlines the drawbacks associated with each type
of technology.

SENCO's Solution:

Senco Sensors has developed a digital carbon monoxide detector
with a special low-level alert feature. By utilizing proprietary
electrochemical sensor technology, Senco's detector offers many
innovative features. Most significantly, the detector - named ONE -
monitors for high-levels and prolonged low-levels of CO, because
of its impressive accuracy, response time, and monitoring range.
Current medical literature on CO poisoning indicates that exposure
to low-levels of carbon monoxide over an extended period of time
may contribute to significant health problems, such as heart and
brain damage. Newborns, infants, and the elderly are especially at
risk, and special care should be taken to alert their caregivers of
potential CO problems. ONE continuously monitors for dangerous
levels of CO, and in the event of prolonged low-levels will display
and sound an alert. ONE has been tested by Underwriters'

Laboratories Canada (ULC) to monitor for prolonged low-levels of
CO, and to alert consumers when those conditions exist.
An important feature incorporated into ONE's display is the
'ACTION ICONS'. These icons give the user more comprehensive
information than conventional detectors which only show CO
readings in parts per million (PPM). 'ACTION ICONS' indicate
alarm conditions at a glance, and will remain displayed until the unit
is reset. Should the alarm have sounded while the home's occupants
were away, the icons will remain in view so that the user will know
that dangerous levels of CO caused an alarm in their absence.

In the product design, Senco is addressing the problems associated
with current detector technology and user complaints. In short,
Senco is listening to licensing bodies and consumers to deliver a
reliable and accurate CO detector to aid in the prevention of
accidental deaths and injuries caused by the "silent killer."


I hope this does alot to answer your questions. Remember I am just a
sofisticated investor you likes to take equity positions in companies that have a chance of appreciating in price. The only bias I have is that I am an investor in this company. I do appreciate all viewpoints.

cheers,


RTM

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To: Round Table who wrote (51)5/16/1999 8:58:00 PM
From: tango
   of 69
 
From my numerous talks with members in the CO market, the problem here is that this technology is not difficult to duplicate. The reason First alert, North American Detectors, and Nighthawk have not jumped all over it is because it is unproven over a long period of time and thus runs risk of recall. More important is that the segment that model one appeals to is only about 15% of the market .Its too expensive, and when they drop the price to compete they just bleed red ink. The model 2 will solve this problem, but the unit is too basic, no bells and whistles and will have to compete against similar priced units with more features.

It is impressive they have got so many utilities on board, but this product has always been sold mostly through hardware stores, and senco has limited capacity to get into retail with such a small product line.

In order ton get the big contacts in the US, they have to be able to prove they can handle huge orders with broad product lines, Senco isn't there yet.

I think eventually this company will click, but the fact that the stock has been run through canaccord, that it trades in vancouver, and that it is currently being written up in many "newsletters" (promo rags)
its not going anywhere for a while, it just smells like too many other canaccord deals. Runs up on hype but then goes very quite for years when business realities hit.






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To: tango who wrote (52)5/18/1999 1:22:00 AM
From: Round Table
   of 69
 
Hello Tango:

Sounds like you dislike Canaccord and the VSE greatly. Senco is being picked up by the newsletter writers because SSZ.V is a real company.

None of the newsletter write-ups have been paid for by Senco. My thinking is that this company will be picked up for institutional coverage eventually and a US based listing, (OTC to start) will occur in the near future. A 20F has been filed by the Company.

The Senco detector has the longest warranty (six years) and is the only detector that can accurately test for low level CO, below 40 ppm.
I still think it is a buy hear. 52 week low ($1.30) high ($2.70). Currently at $1.50 and about to enter the US market through retailers and Utilities. I and a few of my friends, are piecing into the market at these levels.

Tango. Thats for your input. We have to take care of each other in this microcap (or micro-"crap") marketplace.

Question: Have you ever sat down with Senco Management and discussed your viewpoints. As for my company, if we are going to take a position is any microcap company, I have to interview management before I invest. I to was sceptical when I was doing my DD on this company, but after meeting with management, I felt much more confident that they could carry out the job. Considering many of Senco's
Management team have already gained huge marketshare in the Smoke Detector market with there association Dicon. I am confident that Senco's movement of to gain market share in the CO Detector market will be achieved, all be it overtime or maybe sooner. We are patient.


Cheers,

RTM

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