Amazon Leads in Web Traffic
By Monica Summers
NEW YORK (Reuters) - Web retailers, who once again topped online traffic charts last week, were joined by some unlikely competitors as two major computer makers saw a heals Toys R Us Inc. (NYSE:TOY - news) and eToys Inc. (NasdaqNM:ETYS - news), and online music retailer CDnow Inc. (NasdaqNM:CDNW - news).
But joining the ranks of Web perennials like Amazon.com and eBay this week were Dell Computer Corp. (NasdaqNM:DELL - news) and Gateway Inc. (NYSE:GTW - news), which on a separate measure saw significant jumps in average daily visitors for the week ending Dec. 19.
Dell's site (http://www.dell.com) saw a 75 percent jump in traffic with 171,000 average daily visitors, while Gateway, which had been boasting Christmas delivery on some of its computers ordered by Dec. 23, saw a 40 percent jump in visitorship, averaging 108,000 visitors per day.
Online software retailer Egghead.com Inc. (NasdaqNM:EGGS - news) saw a 42-percent jump in traffic averaging 228,000 visitors every day, while competitor Beyond.com Corp. (NasdaqNM:BYND - news) enjoyed a 37-percent increase to 144,000 visitors per day.
Further boosting the year's online Christmas frenzy, greeting card companies American Greetings Corp. (NYSE:AM - news) and Egreetings Network Inc. (NasdaqNM:EGRT - news) both saw a jump in daily traffic as folks opted for the quick and easy way to send friends and family holiday tidings.
American Greetings' site (http://www.americangreetings.com) saw an 88-percent jump in average daily visitors topping 141,000 a day, while Egreetings (http://www.egreetings.com), the newly public electronic greeting card service, saw a 39-percent rise, raking in 228,000 Web surfers each day.
Online magazine retailer Enews.com enjoyed a healthy hop in its average daily Web traffic last week when visitorship jumped 161 percent over its previous weekly average, according to Media Metrix Inc.
On Dec. 16, Web book retailer Barnesandnoble.com said it planned to acquire up to a 40 percent equity stake in Enews.com in an effort to expand its presence in the $9 billion magazine subscription business.
Washington, D.C.-based Enews.com, which offers subscriptions to nearly 1,000 magazines at discount prices, had about 141,000 visitors per day for the week ending Dec.