N2K - Advertising Revenue Model
When I see all the new online CD retailers emerge, I am happy I sold my CDNW at 25. Simple online CD retailing is just a commodity business.
The reason I am investing in NTKI has to do with their online presence. I am a jazz fan, and I keep bumping into N2K no matter what music path I take on the web. Whether radio stations, artists, latest jazz news, N2K has a connection to what I am interested in. The others may be competing at the low end, for people trying to save quarters, but for me, I have already developed a loyalty for N2K and its efforts, and will spend my money with them.
To the extent that other music lovers react like I, N2K will be able to use its online 'real estate' for advertising. That will put it more into the arena of the search engines - the Advertising Revenue Model.
I was happy to see Jonathan Cohen from MER single out N2K for an upgrade. He also sees something special and different about N2K, that makes it more valuable than the rest.
It will be interesting to see what happens to NTKI stock when it gets back to the 50 dma at 24 1/2. I of course, am hoping it will catch fire... like AMZN and XCIT.
Good luck, Herbert |