DISH NETWORK LAUNCHES NATIONWIDE CAMPAIGN TO `JOIN THE DISH LATINO|
REVOLUTION' [BusinessWire, 664 words]
LITTLETON, Colo.--(BUSINESS WIRE)--Jan. 14, 2000--
DISH Network Offers 20-Channel Spanish-Language
Programming Package -- DISH Latino -- Across the Nation
EchoStar Communications Corp. (NASDAQ:DISH, DISHP) is pleased to
announce today that DISH Network(TM) will launch a national print and
radio advertising campaign, "Join the DISH Latino Revolution," on Jan.
24, 2000, to promote DISH Latino, a 20-channel Spanish-language
programming package, to consumers across the United States.
DISH Latino is an all-digital satellite television package for
the fast-growing U.S. Spanish-speaking audience. DISH Network is proud
to be the first satellite television provider to offer the most
comprehensive Spanish-language programming package, DISH Latino, which
was launched in August 1999. DISH Latino offers an extensive selection
of news, sports, movies, music and other entertainment programming
entirely in Spanish from around the world for only $19.99 a month.
DISH Latino is available on EchoStar's new DISH 500 satellite dish
system, which offers hundreds of popular English-language channels,
pay-per-view events such as la Federacion Mexicana de Futbol.
Providing 20 Spanish-only channels, DISH Latino offers customers
a separate subscription with mas canales, mas opciones, mas en espanol
(more channels, more choices, more in Spanish). DISH Latino includes:
Univision and Galavision, Telemundo, FOX Sports World Espanol,
Discovery en Espanol, GEMS, Cine Latino, CBS TeleNoticias, GRAN CANAL
LATINO, SUR, TV Chile, HTV, Playboy en Espanol (available upon
request), MTV S, six channels of DISH CD Latin, plus more channels to
be added in the future.
DISH Network also offers a Spanish Language Audio Option free of
charge for Cartoon Network, EWTN, DISH-On-Demand Pay-Per-View movies,
premium movie channels from STARZ!/Encore, Cinemax, HBO and Showtime,
And to encourage consumers to "Join the DISH Latino Revolution,"
DISH Network is currently offering a FREE DISH 500 satellite
television system with a FREE basic professional installation! For
more information, visit your local participating DISH Network dealer,
or find one near you using our Retail Finder at
www.dishnetwork.com/service/retailer. For more information about DISH
Latino, visit www.dishnetwork.com or call 1-800/599-3474.
DISH Network is EchoStar's state-of-the-art direct broadcast
satellite system that is capable of offering over 500 channels of
digital video and CD-quality audio programming, fully MPEG-2/DVB
compliant hardware and installation. DISH Network was also ranked
number one in customer satisfaction among satellite/cable TV
subscribers by the J.D. Power and Associates 1999 Cable/Satellite TV
Customer Satisfaction Study. EchoStar V, EchoStar's newest high-power
direct broadcast satellite, launched on a Lockheed Martin Atlas IIAS
rocket on Sept. 23, 1999, to the 110 degrees W.L. orbital location. In
addition to local channels, EchoStar V allows DISH Network to offer
500 channels, including Dolby Digital surround sound, Internet and
high-speed interactive television and data services, all on a single
dish. DISH Network, which currently serves over 3.4 million customers,
is a trademark of EchoStar Communications Corporation.
CONTACT: EchoStar Communications Corp.
Marc Lumpkin, Manager of Communications