DoubleClick Inc (DCLK) Message Board

To: MediaMaven who wrote (105)	3/17/1998 10:17:00 AM
From: Teknvstr	Read Replies (1) of 2902

<<Just a word of caution to all of you. If you check carefully, you'll find that although Alta Vista was 43% of overall sales for 1997, AV just started taking ads in late December of 1996. That means that it was "ramping up" during the year. By fourth quarter, it could well have been 65% of DC sales. So, if they exercise their 90 day out clause this July (they have one, you know), DC is effectively out of business. >> Listening to a bunch of negative hear-say like this will get you out of a winning stock everytime. Why should Alta Vista get "out" of their relationship...they only pay DCLK for leads or visits generated....this is a no-cost proposition for a client of DCLK. In other words, you have nothing to lose by signing with Double Click..just attention/business to gain. As I understand it...Double Click only accepts 1 out of every 35 or so applications to their network. Media Maven, I don't think you understand their business...Tek