|Amazon launches two furniture lines as private-label ambitions grow |
Originally published November 7, 2017 at 11:06 am Updated November 7, 2017 at 9:18 pm
Amazon is introducing two home furnishings brands, the latest extension of the company's growing private label selection.
Amazon’s foray into making its own goods is headed for the home.
The online retailer on Tuesday unveiled furniture brands — Rivet and Stone & Beam — sold exclusively on Amazon.com. It’s the company’s latest expansion into private-label goods — contract-manufactured items typically made for a single retailer that carry a lower price than name-brand items.
The Seattle company launched the AmazonBasics house brand, specializing in small items such as batteries, headphones and iPhone chargers, in 2009. Its ambitions have grown dramatically since, including the Happy Belly brand in food, Goodthreads in clothing, and Presto! in cleaning products.