Sharp rushing ahead of rivals to release 8K TVs in China, JapanBy SATOSHI SHINDEN/ Staff Writer
September 25, 2017 at 10:00 JST
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Sharp Corp. unveils the world’s first commercial 8K liquid crystal TV model in Tokyo’s Minato Ward. (Satoshi Shinden)
Sharp Corp. said it will release the world’s first commercially available 8K-compatible TV sets in October in China and on Dec. 1 in Japan.
The 70-inch model to be marketed in Japan will be priced at around 1 million yen ($9,100), excluding tax.
The ultra-high definition liquid crystal TV series will become available in Taiwan in February and in Europe in March, Sharp said.
Through a receiver released separately, the new TV sets can receive 8K broadcast programs, which offer picture quality that is four times more detailed than the 4K standard.
Sharp’s new sets can also convert lower-definition programs into 8K quality, the company said.
Japan Broadcasting Corp. (NHK) is expected to start its 8K broadcasting on a full-scale basis in December 2018.
Sharp decided to market an 8K TV set before 8K broadcasts start in Japan to get a head start on its rivals.
The Japanese company is proceeding with its business reconstruction plans under the umbrella of Hon Hai Precision Industry Co. of Taiwan and intends to make products based on its 8K technology its core business.
The 8K TVs to be sold in Japan will be manufactured in Sharp’s plant in Yaita, Tochigi Prefecture.