|Not necessarily. Total traffic doesn't say anything about the quality of the traffic. If you have 10k visitors per day to your site about free online games for Bangladeshis, then you can't demand as much as someone who has 1k visitors to their site about the best California golf clubs. The reason? Think of the purchasing power of the two different audiences.|
There are also different payment structures for site advertising. You can get paid a flat monthly fee, paid by the number of times the ad is shown, or paid by the number of clicks on the ad.