|Wiko perhaps is not the French company in the vanishing V.S. article but have decided to focus my search on them.|
Wiko Mobile has been something of a phenomenon in France. Launched in 2011, the company is the second-largest online smartphone vendor in France, with 14.2 percent market share as of May 2014. Wiko sold 2 million smartphones in the country in 2013, accounting for 8 percent of the market based on GfK research figures.
Wiko, the No. 2 smartphone vendor in France*, is distinguished by its range of high-tech, high performance and attractively designed products. In just three years, Wiko has become a leader in the mobile phone market through strong partnerships with retailers and consumer enthusiasm.
Two million users later, Wiko's popularity continues to rise in Europe and it also exports its know-how to other continents. The RAINBOW confirms the phenomenal success of the brand. In France, this 5” smartphone launched in May 2014, became the No.1 phone sold online in June 2014 (source: GfK)
Wiko's 'French touch' is regarded as an important factor behind the company's success in the country, where buying 'made in France' has become a clarion call of president Francois Hollande's government.
However, George Jijiashvili, research analyst at CCS Insight, points out that Wiko employs just 65 people in Marseille, and only four members of the workforce are actually engineers.
That's because Wiko is in fact almost completely Chinese. To be accurate, Jijiashvili said it is widely reported that a Shenzhen-based company called Tinno Mobile Technology owns 95 percent of the company and is responsible for most design and production functions.