|What are Amazon’s future plans for Whole Foods?|
Excerpted from NY Times 9/1/2017 “Bits” column.
| Farhad: Then we have Amazon’s acquisition of Whole Foods, which just closed. To mark the kickoff, Amazon cut prices on a variety of Whole Foods staples. I went to my local Whole Foods around lunchtime yesterday and found it unusually packed. But have you been able to glean anything else about Amazon’s long-term plans for Whole Foods, beyond this marketing push? |
| Nick: The initial price cuts were a way to get curiosity seekers in the door on day one, which seems to have worked. Amazon has already talked about various plans to integrate Amazon services with Whole Foods, like making Amazon Prime the loyalty program for the stores. |
| Checkout lines are the single most annoying experience everyone I know has at supermarkets. Amazon has insisted they won’t use the cashier-free checkout technology they’re testing at their Amazon Go convenience store in Seattle to put people out of work. But if they can get the system working smoothly, I could see Amazon sticking to their promise by giving cashiers new roles inside Whole Foods stores — for example, spending more time answering customer questions. |