"We concluded that OLED was a dead-end," said Park. "There were a lot of fundamental problems with OLED, such as the burn-in, especially for over 65-inch large size TVs, which is difficult to overcome, and a limited brightness that's inadequate for HDR (high dynamic range).
"The choice was neither easy nor difficult. It was just an inevitable, logical choice on our part, if you consider what the consumers would want," the senior manager said. "I can categorically say that we do not plan to shift back to OLED. As a leader, it is not a responsible choice. Not now or in the future."
Curious how recently this statement was made, but I gotta say that I question Samsung leadership after making such a statement. Simply because it is more rational and responsible to never say never. I guess Apple said the same thing once and they are obviously coming around to OLEDs . The technological hurdles have been overcome and it appears OLEDs time is now. Park is living in the past and could be sacrificing the future of his company just so he doesn't have to admit his company's inability to commercialize large format OLEDs . "Pride goeth before a fall. "