|HomePod Uniquely Positioned to Win Smart Speaker Market|
In December, Apple will ship HomePod, a smart speaker with a unique focus on music. Don’t be fooled, however, by HomePod’s music-focused marketing; Apple has a grander vision than delivering a better sounding Echo. The company is making Siri a ubiquitous, ambient presence that connects and controls all your connected devices and services – and making a leap forward in the transition to voice-first computing.
The importance of natural language interface. The way humans interact with computers is changing. Today, we use our keyboards, mice, and touchscreens to interact with computers. In the future, we’ll simply rely on our voice, gestures, or even our thoughts. In the near-term, voice is quickly becoming a preferred interface.
At Google I/O in May, CEO Sundar Pichai said that 20% of mobile queries are now made via voice search. Moreover, 42% of people in a MindMeld study said they have started using voice commands in the last six months. Natural language as a computing input is not only a more natural way to interact with our devices, but it can also be remarkably more efficient. When typing or clicking, users will be very brief, leaving the computer with little information to act on. Asking a verbal question, however, allows for more involved queries with which a machine can much more easily determine intent and deliver more specific information.
This is one area in which Siri excels. Siri is able to process commands with multiple steps, such as, “make a note called Slide 4 in my Presentation Notes folder that says: change transition.” Users will also be able to say, “send directions to Steve’s house to my phone,” or, “turn on the TV and play the newest episode of Westworld.” These functionalities are not unique to Siri, but Apple’s seamlessly integrated ecosystem of devices puts them in a position to employ voice-first computing in ways their competitors can’t match.