Global demand for air conditioners is rising due to rapid growth in emerging countries and a shift to environmental consciousness in developed countries.Though taken for granted in developed countries, the need for air conditioners has risen sharply in emerging countries where infrastructure is finally in place. A shift can also be seen in developed countries toward energy-saving, environmentally conscious products.
Global Air Conditioning Diffusion RateMoreover, while the global diffusion rate of air conditioners is roughly 10%, demand for air conditioners in emerging countries is expected to rise sharply in the future.
Increase in Air Conditioning Demand in Emerging CountriesA rising middle-income group in emerging countries has fueled a double-digit construction boom for buildings and houses. Following living standard improvements and growing consumer demand, expansion of the air conditioning market is expected to further accelerate.
Air Conditioner is the Appliance Using the Most Energy
Inverter Air Conditioner Shipping Ratio With less than 37% diffusion rate for inverter type air conditioners in developed countries excluding Japan, demand for energy-saving products is expected to continue to grow.
Shift to Energy-Saving Air Conditioners in Developed CountriesEnvironmental awareness continues to grow in developed countries, causing sales of energy-saving models to rapidly expand. Most notable is the growth seen in inverter type air conditioners, which lower energy consumption 30%, and heat pump heaters, which reduce CO2emissions by 60% compared to fossil burning heaters using oil or gas.