|Keep in mind that Disney's content includes Marvel, Lucasfilm (Star Wars), and Pixar content, so I'm sure it actually does drive subscriptions. Netflix paid $300 million to Disney for an exclusive deal that took effect only last year.|
From that article:
"So far, it's a partnership that has worked out advantageously for both parties. While Netflix famously does not disclose its viewing figures, San Diego-based Luth Research conducted an independent study last year and determined an estimated 10.7% of Netflix's subscribers streamed Daredevil, far more than Netflix's other popular original properties in House of Cards and Unbreakable Kimmy Schmidt."
It's too bad the deal didn't last longer, but maybe three years is a long time in the ultra competitive streaming world and that's all Netflix could get from Disney.