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From: Eric L7/22/2017 10:30:43 AM
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The Cloud Game (Business Insider) ...

Below are the openining and closing paragraphs of a very good long article. IBM and Oracle are discussed as well as the big 3.

>> The cloud wars explained: Amazon is dominating, but Microsoft and Google are striking back

Matt Weinberger
Business Insider
July 22, 2017

The cloud computing market is dominated by some familiar names. Amazon's cloud service is its most profitable unit. Microsoft has pegged its future to its cloud computing businesses, leading to a very enthusiastic response from Wall Street. Google, too, is betting big on cloud computing as something that could be bigger than its advertising business.

What exactly are these companies selling? Who's buying it? And why is one company that wasn't even in enterprise technology a decade ago — Amazon — beating the pants off everyone else? Here's the state of play in the cloud game.

The most important concept in cloud computing is "hyperscale." To support their own websites and services, Amazon, Microsoft, and Google have all built a ton of computing infrastructure. Their data centers are vastly bigger — and way more efficient — than those operated by or could be built by most other companies. ... <Big Snip>

there's clearly not space in the market for everyone, and there have already been some shakeouts. GoDaddy just sold off its cloud computing division. Early cloud provider Rackspace pivoted to offering support for others' platforms, and HP and VMware both threw in the towel entirely. It's expensive to compete with Amazon. ... Amazon and Microsoft have the no. 1 and no. 2 slots locked down for at least the next few years. "The fight now is for no. 3" ... {In a few years]"Amazon will still be the leader, and Microsoft will have closed the gap to be a strong second" <<

Full article at link above.

- Eric L -
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