|Millennials Are Attending Events in Droves Because of Fear of Missing Out |
Jaimie Seaton, Skift
- Jul 12, 2017 10:00 am
“The biggest buzzword right now is FOMO [fear of missing out], and that’s a huge factor for Millennials,” said Aubri Nowowiejski, 28, an executive producer at Coterie Spark, a global meeting and corporate event-planning firm based in Houston, Texas.
“It’s all about projecting to your social media network, and painting a picture of a phenomenal lifestyle. They chase experiences over things to get those likes and comments and interactions, and that dopamine fix,” said Nowowiejski, who founded the Student Event Planners Association in 2009 while a student at Texas State University. It currently has more than 2,000 members nationwide.
In fact, the study found that nearly half of Millennials surveyed attend live events so they have something to share online; and 78 percent reported enjoying seeing other people’s experiences on social media.
The Millennial obsession with FOMO and cultivating the perfect social media feed can be a boon to consumer-focused marketing events, especially if they are free, but it also presents challenges to conference and meetings organizers who value engagement. In an effort to lure the young demographic, organizers may reach for the unique “wow” factor, and wind up with an event that is more style than substance.
“That’s one of my biggest frustrations: I want us to put down our phones,” said Nowowiejski. “We’re experiencing the whole world through a lens and we’re not present in the moment, and it is an issue. Conference planners are trying to integrate social media and meet Millennials where they are. You go to a conference and are told to live-tweet, but if I’m tweeting, am I really absorbing what the speaker is saying? It’s a double-edged sword. What did you really experience if you didn’t put your phone down?”
more at the link