| The 21st Century's Worst Media Trend (So Far) |
September 14, 2016
It's not downsizing, or bias, or general shallowness (though those are all contenders).
It's the click bait top 10 list, which requires 10+ clicks to see what could be shown in a table taking about 2 column-inches of space.
Here is a particularly irritating example, as it was a topic I was interested in. Here is a taste of the article:
To measure the states that are most attractive to Americans on the move, we developed an “attraction” ratio that measures the number of domestic in-migrants per 100 out-migrants. A state that has a rating of 100 would be perfectly balanced between those leaving and coming. So what would you expect to see next? A nice graphic -- a bar chart perhaps but at least a color-coded map -- showing the data for all 50 states. But no, we can't have that. All we get is this clicky thing -- the same technology used by web sites to show the "you won't believe what these 10 child actors look like today" results. 20+ page views to see 20% of the data.
Overall, the biggest winner — both in absolute numbers and in our ranking — is Texas. In 2014 the Lone Star State posted a remarkable 156 attraction ratio, gaining 229,000 more migrants than it lost, roughly twice as many as went to No. 3 Florida, which clocked an impressive 126.7 attraction ratio.
Most of the top gainers of domestic migrants are low-tax, low-regulation states, including No. 2 South Carolina, with an attraction ratio of 127.3, as well as No. 5 North Dakota, and No. 7 Nevada. These states generally have lower housing costs than the states losing the most migrants.
Tags: Lone Star State, North Dakota, South Carolina
Category: Media and the Press | Comment ( RSS)
You could make a case that auto-refresh is a worse trend. The Drudge Report reloads about every 10 seconds, now, followed by a self serving headline about a new record for page views.