|It would be very interesting to see a breakdown of the SOC providers for China's smartphone market:|
China accounts for 27% of total smartphones shipped in 2Q12, says Canalys
Press release; Jessie Shen, DIGITIMES [Thursday 2 August 2012]
China accounted for 27% of the 158 million smartphones shipped worldwide in the second quarter of 2012, compared to 16% for the US, according to Canalys Research. More than 42 million smartphones were shipped into the channel in China in the quarter, representing the second consecutive quarter of record breaking volumes in a single country market, Canalys said.
The smartphones shipped to China in the second quarter of 2012 show increases of 199% on year and 32% on quarter, Canalys indicated. The phenomenal growth was heavily driven by domestic vendors, while international vendors struggled to keep pace, Canalys said.
Samsung maintained its overall leadership position in China in the second quarter, with a 17% market share, Canalys said. The share, however, reduced sequentially as volumes were flat, Canalys added.
ZTE, Lenovo and Huawei ranked second, third and fourth, respectively, in China's smartphone market in the second quarter, according to Canalys. Collectively, the three China-based vendors shipped 25.6 million smartphones, representing 60% of the China market, in the second quarter while non-China companies shipped a combined 16.7 million units - the former shipment figure shows a 518% jump on year and the latter 67%. Apple fell to fifth place in China, Canalys said.
"The rise of the domestic tier-one brands has been aided by a number of factors. Their reactiveness to market demands and deep understanding of local consumer behavior and preferences have been key in helping them surpass international peers in the fast-evolving Chinese market. Local tier-one vendors have worked hard in recent quarters to greatly improve their brand resonance among consumers and to expand and enhance their relationships and influence within operators," commented Nicole Peng, Canalys Research Director for China. "But the tier-two vendors - the likes of Oppo, K-Touch and Gionee - have also stamped their mark, boosting smartphone shipments into tier-three and tier-four cities, predominantly through the open channels. As feature phone vendors, they already have established partnerships and strong brand awareness. These domestic vendors are making significant progress transitioning their portfolios and customer bases to be more focused on smartphones."
Nokia and Motorola both lost significant ground in China, Canalys pointed out. "Among the international vendors, only HTC managed an outstanding performance in mainland China. Its shipments grew 389% year-on-year to reach 1.8 million units for the quarter," said Jessica Kwee, Canalys Research analyst. "Its success this quarter is heavily based on the strong performance of Desire V series devices, designed with the local China market in mind, underscoring the importance of tailoring propositions to local consumer preferences."