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 Biotech / Medical : Immunomedics (IMMU) - moderated

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To: duwhee who wrote (17761)4/7/2012 3:13:29 PM
From: idahoranch14 Recommendations  Read Replies (1) of 20688
 
I agree with that Duwhee, they haven't utilized outside PR firms that could keep them in front of the right news people who could be working to keep IMMU's name attached to most all lupus news. It's disheartening to see a lupus story on a front page or in a big name publication and a few companies mentioned as having drugs in trials and IMMU's name totally absent. It costs money, but with the right approach and firm, a lot could be done to make more readers aware of IMMU's name. They've hired a couple for R&D day presentations, but it stops there. It's an area that's simply not been utilized like it should be.
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