|Next Issue Android Tablet Newsstand Goes Live|
By Chloe Albanesius
April 4, 2012 11:45am EST 0 Comments
Next Issue Media, a joint venture between Conde Nast, Hearst, Meredith, News Corp, and Time Inc., has formally unveiled its Android tablet newsstand, which has been referred to as "Hulu for magazines."
The venture will include 32 titles, including Better Homes and Gardens, ELLE, Esquire, Fortune, Glamour, Parents, People, Real Simple, Sports Illustrated, The New Yorker, Time, and Vanity Fair. The lineup is expected to expand later this year, though the group stressed that its focus will be on "quality and mass appeal, not quantity."
Android tablet owners will have four subscription options. The $9.99 per month Unlimited Basic plan includes access to magazines published on a monthly or bi-weekly basis. The $14.99 per month Unlimited Premium plan provides access to all titles in the catalog, including weeklies like Entertainment Weekly, People, Sports Illustrated, and The New Yorker.
Individual magazine subscriptions will range from $1.99 to $9.99 per month, while individual magazine issues will be sold for $2.49 to $5.99 per issue. Thirty-day free trials are also available for all plans.
"This is a game changer for customers," said Morgan Guenther, CEO of Next Issue Media. "We're bringing it all together. The most popular magazines, a great reading experience, interactive content and unlimited access to our entire catalog - with lots more to come."
To download the app and subscribe, users will need tablets running Android 3.0 Honeycomb or Android 4.0 Ice Cream Sandwich. They will need screens that are at least 7 inches with resolutions of either 1024-by-600 or 1280-by-800 pixels. The app is available for free at www.nextissue.com and via Google Play.
Next Issue Media said an iPad version of the app will be submitted to the App Store in the coming weeks.
That iPad version might be necessary for Next Issue to really take off. According to recently released stats, only 3.3 percent of Android devices are running Honeycomb, while 2.9 percent are running Ice Cream Sandwich. The iPad still dominates the tablet market, though Android is slowly making gains as more ICS devices hit stores. One major factor in the Android tablet vs. iPad debate is the availability of apps. For more on that, see The iPad Wins Because Android Tablet Apps Suck: An Illustrated Guide.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.