Technology Stocks : Smartphones: Symbian, Microsoft, RIM, Apple, and Others

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From: Eric L3/19/2012 2:00:11 PM
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Windows Phone Marketplace Expansion and Content Growth ...

Windows Phone Marketplace is expanding its geographic reach significantly. It originally launched in late 2010 in just 17 countries:

• Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Mexico, New Zealand, Singapore, Spain, Switzerland, United Kingdom and the United States.

In 2011 it became available in 18 additional countries:

• Brazil, Chile, Columbia, Czech Republic, Denmark, Finland, Greece, Hungary, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.

In Q1 2012 availability in 5 countries were added:

• Argentina, Indonesia, Malaysia, Peru and the Philippines.

In late February Microsoft announced that in the coming month 23 new country markets would be added ...

• Bahrain, Bulgaria, China, Costa Rica, Croatia, Estonia, Iceland, Iraq, Israel, Kazakhstan, Latvia, Lithuania, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, Thailand, Turkey, UAE, Ukraine, Venezuela and Vietnam.

... a near 60% increase the total addressable market for Windows Phone. Windows Marketplace now has customer storefronts in 63 countries. Windows Phone Marketplace App Hub will be ready for developers to start submitting apps to the 23 new markets in the next week or two,

>> Windows Phone Marketplace unofficially has over 70,000 available apps

Ian Hardy
MobileSyrup Mobile News fo Canadiens
March 19, 2012

Mobile manufacturers use various measurements to promote the success of their own app store over another. Apple’s App Store has over 585,000 available apps and recently crossed over the 25 billion app downloadeds. Google Android Market Play Store has surpassed the 450,000 available app mark, and RIM’s BlackBerry App World has over 60,000 available apps with over 174 million apps downloaded every month.

Windows Phone is gaining steam. After being quiet in Canada for about a year we’re just now seeing more WP7 device launch: Nokia Lumia 710, 800, 900 and the HTC Radar. The Windows Phone Marketplace is slowly gaining in popularity. They recently announced 50,000 available apps late December, then late February jumped to 65,000 apps. Now third-party figures are reporting the Marketplace has eclipsed the 70,000 available app milestone, making them takeover RIM for 3rd spot.

Windows Phone App List has a running breakdown of the Windows Marketplace. They state that there’s currently 71,173 available apps, with 47,857 (73%) being free apps, 8,031 paid (12%), and 10,075 (15%) on a trial model. In addition, there’s currently 18,283 approved developers.

- Eric -
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