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To: pltodms who wrote (40458)	2/3/2012 8:56:08 PM
From: Frank A. Coluccio	of 42723

[Legal] The Greenwashing domino effect By: Devika Kewalramani and Richard J. Sobelsohn WHAT IS "GREENWASHING"? "Greenwashing" is a novel word that merges the concepts of "green" (environmentally sound), and "whitewashing" (to gloss over wrongdoing), to describe the deceptive use of green marketing that promotes a misleading perception that a company's policies, practices, products or services are environmentally friendly. "Greenwashing" officially became part of the English language in 1999 with its entry into the Oxford English Dictionary. It defines the term as "disinformation disseminated by an organization so as to present an environmentally responsible public image." The term is generally used when an organization expends more time and resources marketing their “greenness” than actually adopting procedures that are environmentally beneficial. It includes the practice of misleading customers regarding the environmental advantages of a specific product or service through deceptive advertising and unsubstantiated claims. Cont.: newsandinsight.thomsonreuters.com ------