The Financial Collapse of 2001 and Beyond Message Board

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To: Maurice Winn who wrote (86668)	1/31/2012 3:26:48 AM
From: Haim R. Branisteanu	of 100672

Up to your alley - P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook (and they guy collects millions in compensations and is supposed to be in the know - what a rip-off !!!) Reality appears to have finally arrived at Procter & Gamble, the world's largest marketer, whose $10 billion annual ad budget has hurt the company's margins. P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G's ad budget forever, regardless of what happens to its sales. He told Wall Street analysts that he would have to "moderate" his ad budget because Facebook and Google can be "more efficient" than the traditional media that usually eats the lion's share of P&G's ad budget. Read more: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1#ixzz1l1R7HMcd