|Potential competition from an unlikely source: |
Bank of America Looks To Enter Daily Deal World By David Benoit
Wall Street Journal
January 25, 2012, 3:26 PM
Look out Groupon, Bank of America wants to be the latest daily-deal company.
The bank is going to be testing a service with employees that offers what amount to coupons to holders of BofA credit and debit cards, colleague Andrew R. Johnson reports.
This is one attempt by giant banks to tap into the piles of data they have on their customers and turn it into a revenue stream. BofA would target the deals by mining what a customer typically purchases. The discount from the deal, if used, would show up as cash-back on the customer’s card at the end of the month.
That kind of targeting could give the bank a big advantage from mass-email lists of deals like Groupon.
But it remains to be seen if the BankAmeriDeals program, which is what they’ve decided to dub this, will be viewed positively by customers who still seem angry about the $5 fee the bank planned to charge them for using debit cards, even though the charge was never implemented.
There’s no word if one of the deals would be for a $5 refund on bank fees.