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BYDDY 19.52+3.2%Oct 20 5:20 PM EDTNews

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From: Savant8/1/2011 12:36:00 PM
   of 20
 
Dongbu HiTek Starts Volume Production of High Dynamic Range CMOS Image Sensors
for BYD Microelectronics

Korean specialty foundry to manufacture CMOS Image Sensor (CIS) chips at the
130nm node for Chinese developer of integrated circuits and power devices

SEOUL, South Korea, Aug 01, 2011 (BUSINESS WIRE) -- Dongbu HiTek today announced
it has begun volume production of high dynamic range (HDR) CMOS image sensor
(CIS) chips for BYD Microelectronics, a subsidiary of BYD Company Limited, a
leading Chinese manufacturer of diverse products ranging from rechargeable
batteries to electric automobiles. Processed at the 130nm node, BYD's image
sensors will initially target security surveillance applications, including door
monitor systems.

Specifying a broad dynamic range of luminance between the brightest and darkest
areas of real world images, BYD's image sensors can accurately sample and process
intensity levels that range from direct sunlight to dim moonlight. Today's
announcement spotlights the specialized image sensor processing technologies that
Dongbu HiTek's foundry has been offering to fabless companies since 2009.

BYD's imaging chip is a good example of the specialty CIS devices that Dongbu
HiTek has been processing at its world class foundry to attain higher profit
margins. By some estimates, the current average selling price of specialized CIS
devices is up to four times greater than those serving the more mainstream camera
phone and digital camera applications. The Korean company confirmed that it is
processing specialized chips for both X-ray and Endoscope systems in the medical
field as well as imaging systems that can operate in harsh automotive and
industrial environments. As for serving the more common imaging applications,
Dongbu HiTek will soon be expanding its processing portfolio for VGA and
1.3-to-3.0 Megapixel chips with a 5.0 Megapixel entry.

Specialized Processing for Specialty Chips

The HDR CIS chips that Dongbu HiTek is now manufacturing for BYD represent but
one example of the Korean foundry's specialized processing to implement
best-in-class specialty chips. Other examples can be found in advanced BCDMOS
chips the company has implemented for consumer electronics, communications,
computing and industrial applications. Dongbu HiTek is currently sampling chips
for automotive applications that are implemented with its proprietary UHV 700V
BCDMOS process. By focusing its development on high-voltage analog, image sensor,
and mixed-signal processing, the company aims to maintain profitable growth
despite abrupt changes within various segments of the global semiconductor
market.

About BYD Microelectonics

BYD Microelectronics, a subsidiary of BYD Company Ltd., is dedicated to the
development of integrated circuits and power devices. Taking advantage of China's
huge electronic component needs, rich engineering talents, its worldwide
partners' expertise, and strong corporate support, BYD Microelectronics has
successfully developed and marketed a wide range of products such as power
MOSFET, battery management ICs, power management ICs, IGBT chips and modules,
CMOS image sensors, Ambient Noise Cancellation IC, audio power amplifiers and
diodes. Many of its products have been qualified and been used by the world class
customers like Nokia and Samsung. For more information, visit
bydit.com.

About Dongbu HiTek

Dongbu HiTek Co., Ltd. specializes in delivering superb analog and mixed-signal
processing technologies. As the World Leader in Specialty Foundry, the company
adds high value to advanced ICs with a processing portfolio that encompasses
Analog, BCDMOS, High Voltage CMOS, CMOS RF, CMOS Image Sensor (CIS), Display
Driver IC (DDI), and NOR Flash technologies. The Analog POWERhouse(TM) company's
best-in-class BCDMOS technology enables power management chip designs that serve
numerous applications ranging from home and handheld electronics to automotive
and industrial systems. Currently processing technologies at nodes ranging from
0.35 microns to 90 nanometers, the company complements its world class foundry
capabilities with top quality design support, prototype verification and
packaging/module development. Headquartered in Seoul, Dongbu HiTek publicly
trades its stock under 000990 on the Korea Stock Exchange. For more information,
visit dongbuhitek.com.

SOURCE: Dongbu HiTek Co., Ltd.

Dongbu HiTek HQ
Kevin Lee, +82.2.3484.2844
kevin.lee@dongbu.com
or
Dongbu HiTek USA
Elizabeth Estrella-Basilio, +1.408.238.8822
elizabeth@crossborderpr.com
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