|Blur(TM) Features Innovative In-Game Facebook(R) Integration|
Bizarre Creations' Powered-up Racer Allows Players to Connect with Friends Through Facebook Straight from the Game's Unique 'Share' Functionality
May 21, 2010
SANTA MONICA, Calif., May 21 /PRNewswire-FirstCall/ -- Activision Publishing, Inc.'s (Nasdaq:ATVI) highly-anticipated racing title Blur™ will deliver a new level of social interaction to gamers later this month by allowing fans to challenge their friends and share achievements directly from inside the game through Facebook.
By seamlessly integrating an innovative "Share" button, Blur lets players choose to light up the competition in both single and multi-player modes by sending game challenges to friends and posting in-game photos, racing stats, unlockable items and much more on their Facebook pages.