|Once again, Jobs shakes an industry - amazing guy.|
Unlike Bezos, Jobs didn't see any advantage of selling anything at a loss.
This is one thing I can't fathom - what the freak is the overhead on a digital book that $10 will not cover or make up with volume?
There are one time costs but the ongoing costs once recovered shouldn't be much.
I can understand there are costs in formatting the book in digital format, and then whatever advertising, royalties to author and $ to middleman, uploading to server and maintaining it there and Amazon subsidizing the download connect cost and so on - but with the digital book, you're eliminating printing and then the distribution costs must be far far less than print?
Why lose money at the $10 price point? I can't imagine all these costs would be more than a few $ per book?
Are they considering the so called "loss of a purchase of a print edition" when a digital edition is purchased?