|LDIG has a deal with Primedia Digital Video:|
Primedia Digital Video and HowStuffWorks, Inc. Announce Video Venture
NEW YORK--(BUSINESS WIRE)--Oct. 2, 2001--Primedia Digital Video, a division of PRIMEDIA Inc. (NYSE: PRM - news), and HowStuffWorks, Inc. announced today that they have formed HSW Video, LLC, a joint venture to create video programming based on the successful HowStuffWorks brand created by Marshall Brain.
HowStuffWorks, Inc. has produced more than 2,500 articles covering a wide variety of educational, informational and entertaining topics including computers, automobiles, science and technology, body and health, living and entertainment, around the house, and aviation and transportation.
Marshall Brain, chairman and founder of HowStuffWorks, Inc., is a former computer-science instructor at North Carolina State University. His articles explain technical concepts. They are accompanied by illustrations and 3D animation and are written in a clear, straightforward, entertaining way that makes them appealing to people of all ages.
HSW Video currently produces and syndicates TV vignettes hosted by Marshall Brain. The vignettes air during news programming. Recent segment topics include ``How Cromakey Works,'' ``How Caffeine Works'' and ``How Smoke Alarms Work.'' The vignettes are currently airing on local news stations in nine U.S. markets.
``Partnering with a major media company like PRIMEDIA provides a new opportunity for HowStuffWorks to expand its growing brand,'' said Marshall Brain. ``This new venture will enable us to create video programming for television, cable, Internet, ITV, home video, corporate training and videos and e-learning applications.''
``The interests and assets of HowStuffWorks could not be more complimentary with Primedia's production, niche content, Internet and distribution capabilities,'' said Bruce Gamache, president of Primedia Digital Video. ``HowStuffWorks Video will have the combined strength and multimedia resources of PRIMEDIA, the leading niche print, video and Internet company, and the creativity and on-air personality of Marshall Brain. The company will utilize Primedia Productions' state-of-the-art studios in Dallas, Texas, and will develop integrated multimedia packages.''
About Primedia Inc. and Primedia Digital Video
PRIMEDIA Inc. is the new tradition in media. With 2000 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solution in both the consumer and business-to-business sectors. The company is the #1 special-interest magazine publisher in the U.S., with more than 250 titles including Seventeen, New York, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video, with 18 satellite and digital video product lines, including Channel One Network; and the #1 news-and-information group on the Internet, with over 1,000 special-interest Web sites lead by About.com.
Primedia Digital Video (PDV) is a division of Primedia Inc. and is part of the Primedia Television Group. PDV produces and distributes television series, including Canoe & Kayak and American Baby, television specials, cable networks and special-interest videos. Its state-of-the-art, 180,000 sq. foot production facility, Primedia Productions, is located in Dallas, Texas. Primedia Television's other operations include: Channel One Network, the largest source of news and information for teenagers (its award-winning 12- minute newscast is seen daily by more than eight million students) and Films For The Humanities and Sciences, which licenses and distributes over 7,000 educational video titles for classroom use.
About HowStuffWorks(TM), Inc.
HowStuffWorks is a media company that is internationally recognized as the leading provider of information on how things work. Founded by Marshall Brain, HowStuffWorks offers in-depth articles that explain the world from the inside out to millions of readers every month. HowStuffWorks media offerings include a line of HowStuffWorks books, HowStuffWorks Express magazine, four Web sites -- including the award-winning HowStuffWorks.com -- and newspaper, television and radio syndication. HowStuffWorks was incorporated in September 1999 as a privately held company, and is headquartered in Cary, NC. For more information, please visit www.howstuffworks.com/about-hsw.htm.
(c)2001 HowStuffWorks, Inc. HowStuffWorks, Marshall Brain's HowStuffWorks, and HowStuffWorks by Marshall Brain are trademarks of HowStuffWorks, Inc. All rights reserved.