no, didn't see it, i don't live in the US.|
but it's insulting because they are somehow saying that the individual investor's idea of "research" is reading stock tips on a message board.
if you want research you go to etrade's top notch ClearStation, for example, not a yahoo board.
they don't seem to accept the fact, it seems, that there are very sophisticated people trading online.
in fact, if you're sophisticated enough, why use a traditional broker?
online trading is not for the dumb, trading via them is.
let's all buy QCOM at $ 1000 and CMRC at $ 1000.
Morgan, Merrill and co. seem to think that it's only housewives and poor people who open online accounts.
but the truth is that very young, active, professional and sophisticated people were the pioneers in this online trading thing, and many people who have online accounts still keep their legacy broker accounts with a larger portion of their wealth in there until they become comfortable with a pure online model, not necessarily because they don't have more funds.
"Have you seen some of the "Other" mainstream brokers commercials? Especially the new MSDW one with the investor getting tips from a chat board where the large lady is bouncing on the key board on the other end typing VNSW continously. Then a voice says "It pays to know your source".
Hmmm. THEY DON'T GET IT! They insulted just about each and every investor these days who uses the internet to research stocks and exchange opinions"