KVH Launch of Low-cost TracVision Cruiser Extends Marine Satellite TV Market Reach|
July 26, 1999 10:32 AM
MIDDLETOWN, R.I.--(BUSINESS WIRE)--July 26, 1999--KVH Industries, Inc. KVHI has made the company's proven in-motion satellite television reception capabilities more affordable than ever before with the release of TracVision(R) Cruiser, a new low-cost antenna system. TracVision Cruiser is particularly suited to hard top vessels and houseboats where owners may not need the more advanced, heavy-seas tracking features of KVH's premier TracVision 3 system.
The cost-effective TracVision Cruiser delivers satellite broadcasts from high-powered satellite television services like DIRECTV(R), USSB(R) and DISH(TM) Network to boats throughout the continental United States, whether docked, swinging at anchor or underway up to 100 miles off the coast. Digital broadcasters now deliver up to 175 channels of news, sports, movies and weather plus several dozen channels of commercial-free, CD-quality music.
"Initial sales of TracVision Cruiser indicate that we have, once again, accurately anticipated and tapped into an unmet need in the mobile television market," said Martin Kits van Heyningen, president and CEO. "With TracVision Cruiser penetrating a new market segment, the continued escalation of orders for the TracVision LM we introduced last quarter for land vehicles, and growth in TracVision 3 sales, we have further solidified our position as a leader in this market. We plan to continue aggressively developing pertinent products as demand grows for anytime, anywhere access to multimedia services."
TracVision Cruiser is a gyro-stabilized antenna that accurately tracks television satellites using the proven, award-winning stabilization technology built into KVH's other TracVision products. The TracVision Cruiser provides dynamic satellite tracking, auto-acquisition and reacquisition. It is self-contained in an easy-to-install, flush-mount antenna dome that measures only 14 1/2 inches high by 31 inches in diameter and weighs less than 35 pounds. At a suggested retail price of $3,495, TracVision Cruiser is the lowest-cost, lowest-profile in-motion satellite television antenna available to mariners.
"With a retail price that is $1,500 less than similar systems and a low-profile dome that is particularly appealing to owners of boats with hardtops, TracVision Cruiser provides a new level of flexibility and variety to the marine market," said James Dodez, vice president of marketing and sales support. "KVH makes more in-motion satellite systems than any other company in the world. We are pleased that we are able to offer customers both high quality, as demonstrated by our ISO 9001 certification, and the low prices made possible by our high-volume production."
KVH marine products were recognized in 1998 by the National Marine Electronics Association with four awards, including one for Best Satellite Television System and another for Best Satellite Telephone System. The company uses its proprietary autocalibration, sensor and fiber optic technologies to develop and market a range of products, from mobile satellite communications systems for land and sea to navigation systems for military and commercial applications. KVH has its headquarters in Middletown, RI, and additional offices in Illinois, Florida and Denmark.