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Revision History For: ARD.V - Armada Data Corporation

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Armada Data Corporation



ARD.V is a profitable company, based in several different industries: Insurance Services, Retail Services, Dealer Services, Information Technology (IT) Services, and Advertising/Marketing Services.



Price: $0.04c
Common Shares: 17,670,265
Insider Holdings: 13,499,960(76.4% as per SEDI)
Website: armadadata.com


Most recent financial results and MD&A(Ending August 31, 2015)

ASSETS
Cash: $115,573
Receivables: $275,514
Party Receivable: $8,484
Prepaid Expenses: $36,359
Property & Equipment: $146,170
Goodwill: $180,000
Total Assets: $762,100

LIABILITIES
Payables: $225,605
Party Payable: $1,017
Related Party Note: $210,000
Long-Term Note Payable: $81,000
Corporate Income Tax: $103,592
Total Liabilities: $621,214

Q1 2016
Sales: $528,853
Expenses: $447,913
Amortization: $10,765
Income: $70,175 - $0.004c EPS for the quarter



MD&A Highlights



Company Overview
Armada Data Corporation (“Armada” or the “Company”) is an Information Services Company providing accurate and real-time data, to institutional and retail customers, through developing, owning and operating automotive pricing related web sites and providing information technology and marketing services to its clients. The Company’s operations consist of five main segments: Insurance Services, Retail Services, Dealer Services, Information Technology (IT) Services, and Advertising/Marketing Services.



The Insurance Services division derives its revenue from the sale of total-loss replacement vehicle reports to major Canadian insurance companies.



The Retail Services division derives its revenue from the sale of new car pricing data to consumers primarily through the Company’s flagship website www.CarCostCanada.com as well as the reselling of new car pricing data to qualified third party vendors, such as Consumers Union/Consumer Reports.



The Dealer Services division generates revenue through the sale of new vehicle customer leads derived from membership sales from Car Cost Canada.



The Information Technology division comprises web and email hosting, online marketing, search engine optimization, technical support and network support services (for both internal purposes resulting in saving the company from the costs associated with high price IT services and external sales/services purposes).



The Advertising/Marketing Services division is made up of the sale of online third party website advertising, consulting fees and other new car or car business related marketing activities.



Operations

The Company’s total sales decreased by 7% in the quarter ended August 31, 2015, from $570,012in 2014 to $528,853. Comprehensive income increased from a loss of $(11,563) in the period ended August 31, 2014 to $70,175 in the period ended August 31, 2015.



Liquidity
Based on a cash position of $115,573 and accounts receivable of $275,514, management feels that the Company is in a good position to meet all current and foreseeable financial obligations. With the closing of the Mister Beer production facility, expenses have been reduced. The other divisions of Armada are poised for revenue gains this fiscal year as a result of new project and feature launches as well as more than one significant partnership that the Insurance and Retail Service teams are working on. Management believes that the data divisions will not only remain very stable and profitable but begin to make significant inroads in new verticals that will result from our partnerships, project releases and new revenue streams.



Outlook
The Company’s outlook is to continue to increase sales, update and improve our data services products and services, and deliver significantly better results to our shareholders by way of the following:
1. Build on the historical success of the Company’s ongoing sales and marketing efforts focused on increasing sales at Retail Services, Dealer Services and Insurance Services.
2. Exploit market awareness and demand for new vehicle pricing information and dealer referrals that result from the additional competition within that market space; by putting more emphasis on outside partners, data outsourcing and our underutilized online magazine TheCarMagazine.com
3. Continue to improve our relationships with some of the largest insurance companies in Canada and partner with some of these organizations to produce new products and services for their vast client base.
4. Maintain operating expenses and achieve the economies of scales of an Internet based business.
5. Expand third-party fee-based online advertising, by developing improved and more secure advertising methods.
6. Sale of the Mister Beer business line, or other forms of disposition.

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